AI-Powered Focus Groups.No Waiting.
Test discussion guides, sharpen hypotheses, and get directional insights before your real research sessions
Who Is InsightSim For?
Our platform is designed for professionals who need deep qualitative insights without the traditional time and cost constraints.
Qualitative Researchers
Test discussion guides and explore new research directions
Insight Managers
Get on-demand feedback to quickly validate concepts
User Researchers
Identify early usability issues and preferences
The Challenge: Expensive research failures, untested discussion guides, and missed insights
Sound familiar? You're not alone. 73% of researchers report that time constraints force them to make methodology compromises that impact data quality.
Wasted Research Budgets
Poorly designed discussion guides can cost thousands in wasted resources
- • Questions that don't generate insights
- • Wasting live sessions getting obvious insights.
- • Inability to ask crucial follow-up questions after the interview.
Delayed Product Decisions
Waiting weeks for results can cause you to miss market opportunities
- • Limited research budgets for early-stage concept testing
- • Difficulty recruiting specific users
- • Non-iterative feedback loops
Missed Strategic Opportunities
Making critical business decisions without research validation
- • Campaign launches based on assumptions, not data
- • Seasonal opportunities missed due to research lead times
- • Team credibility questioned when insights come too late
Powerful Features for Modern Research
Everything you need to conduct, analyze, and validate qualitative research at scale
Custom Research Briefs
Create tailored research objectives, target demographics, and study parameters that align perfectly with your business goals and research questions.
Dynamic Participant Generation
AI automatically generates diverse synthetic participants based on your research brief, ensuring authentic responses from your exact target audience.
Discussion Guide Generation
Let AI craft comprehensive interview scripts and focus group guides tailored to your research objectives and participant profiles.
Upload Visual Stimulus
Seamlessly integrate images, advertisements, product mockups, and brand materials into your research sessions for richer participant feedback.
Country-Specific LLM Integration
Choose from locally-trained language models optimized for specific countries and cultures, ensuring culturally relevant and authentic responses.
AI-Powered Focus Groups & Interviews
Conduct realistic qualitative research sessions with AI participants that respond naturally to questions and engage in meaningful discussions.
Real-Time Follow-Up Questions
Probe deeper instantly during sessions with dynamic follow-up questions, without the constraints of traditional research scheduling.
Automated Insight Generation
AI extracts key themes, patterns, and actionable insights from transcripts, delivering comprehensive analysis in minutes instead of weeks.
Web Validation with Citations
Automatically verify and validate research insights against current web data, providing credible citations to support your findings.
Cross-Validation with Real Users
Compare AI-generated insights with actual human responses to ensure accuracy and build confidence in your research results.
RAG-Powered Research
Upload existing reports and documents to conduct research sessions informed by your company's knowledge base and industry data.
How InsightSim Enhances Your Research Process
Don't replace your research—enhance it. Test, refine, and validate your approach before investing in expensive fieldwork.
1. Plan
Define objectives, target audience and create your discussion guide
2. Simulate
Test different scenarios and participant mixes instantly
3. Refine
Identify strong/weak questions and sharpen your hypotheses
4. Execute Real Research
Launch your field research with confidence, knowing your methodology is tested and your questions are optimized
Reduce Research Failures
Test your discussion guides before expensive field research
Accelerate Decision Making
Get directional insights instantly. Iterate as often as you like
Seize Strategic Opportunities
Move faster than competitors. Get preliminary insights for board meetings and campaign planning while preparing for comprehensive research.
Why Researchers Choose InsightSim
Overcome the impossible challenges of traditional research with AI-powered simulation
Recruit the Unreachable
Need insights from CEOs, or niche demographics? Create AI personas of participants you could never recruit in real life.
Example scenarios:
• C-suite executives • Rare medical conditions • Competitors' customers
Zero Scheduling Nightmares
No more coordinating 8 busy schedules across timezones. Your AI participants are always available when you need them.
Traditional research:
2-3 weeks coordination → Instant simulation
Perfect Your Questions
Thought of a brilliant question in the shower? No problem. Take your time to craft the perfect follow-up without pressure.
Your pace:
Instant responses or thoughtful exploration
Test & Iterate Endlessly
Run the same study 10 times with small tweaks to questions or personas. Perfect your methodology before expensive fieldwork.
Cost comparison:
10 simulations = 1 traditional focus group cost
Unlimited Geographic Reach
Test with personas from any country or culture without travel costs, visa requirements, or timezone coordination.
Global insights:
Any market, any demographic, instantly
Explore Sensitive Topics
Test controversial or sensitive subjects without participant discomfort or social desirability bias affecting responses.
Safe exploration:
No judgment, no bias, authentic responses
How Researchers Use InsightSim
Real scenarios from market researchers, UX researchers, and insight managers who enhance their research process with AI simulation
Testing Discussion Guides Before Expensive Field Research
Market Research Agencies
"Before we invest $15K in recruitment and fieldwork, we run our discussion guide through InsightSim with different persona mixes. Last month, we caught three weak questions that would have derailed our automotive study."
Typical Workflow:
- • Upload draft discussion guide
- • Test with 3-4 different demographic profiles
- • Identify questions that don't generate insights
- • Refine guide before client presentation
Exploring Hypotheses with Different Participant Profiles
Consumer Insights Teams
"We had competing hypotheses about Gen Z vs Millennial attitudes toward sustainable packaging. InsightSim let us test both scenarios instantly, helping us focus our real research on the most promising angles."
Typical Workflow:
- • Create personas for different hypotheses
- • Run parallel simulations
- • Compare response patterns
- • Prioritize research focus areas
Training Junior Researchers on Moderation Techniques
Research Training & Development
"New hires practice moderation skills with InsightSim before their first real focus group. They learn how to probe deeper, manage dominant participants, and keep discussions on track—all without the pressure of a live session."
Typical Workflow:
- • Practice with challenging persona combinations
- • Learn follow-up questioning techniques
- • Build confidence before client sessions
- • Review and improve moderation approach
Getting Directional Insights for Proposal Development
UX Research & Product Teams
"When stakeholders need quick insights for sprint planning, we use InsightSim to test user scenarios and validate assumptions. It gives us directional data to inform decisions while we plan comprehensive user research."
Typical Workflow:
- • Rapid concept testing with user personas
- • Generate insights for stakeholder meetings
- • Validate research proposals with preliminary data
- • Support business cases with directional findings
Join Researchers Who Enhance Their Process
73%
Catch weak questions before fieldwork
5x
Faster hypothesis validation
$12K
Average savings per failed study prevented
Simple, Transparent Pricing
Choose the plan that fits your research needs. Start small or go big - we've got you covered.
Additional Offer
Full Service Research
We conduct qualitative research using InsightSim and then validate findings with quantitative studies using real respondents.
What We Deliver:
- Qualitative deep-dive using AI personas
- Survey design based on qualitative insights
- Quantitative validation with real respondents
- Statistical analysis and validation
- Executive summary with actionable recommendations
- Presentation-ready deliverables
All plans include secure data handling and GDPR compliance. Questions about which option is right for you?Let's talk